work with me
experience architecture, team building, leadership, management from the idea to the last detail
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i know how to turn an idea into a living experience: create the concept, gather and lead the team, build the strategy, the visual language and the promotion and take a person through a deep experience so that they remember it and come back again
5 years on the brand team: led Nike Box MSK from the design stage to the closing of the center in 2022. built and managed the team, was responsible for all sport partnerships and integrations, ran big international productions and landed global campaigns
«The Nutcracker»: a ballet project for BCS bank, a whole immersive online experience with the Mariinsky theatre troupe
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2013–2016. led the creation of the branch from 0 to 1: a team of 50+ people, more than 10 studios and branches in moscow. collaborations with Afisha, Vogue, Condé Nast and a general partnership with Nike
a welcome pack, the route, the rhythm, impressions and surprises from the first step to the last
concept, program, team, venue, atmosphere, promotion. you get a complete experience that people take with them and never forget
programs for teams, startups and corporations: not «yoga in a meeting room» but a designed experience that changes how people feel
for wellbeing projects, studios and experts: how to turn a craft into a product, build a brand and grow
i speak about experience architecture, wellbeing as a system and soft power in leadership
you can invite me to become a partner in a project or to invest in my idea. if you read this and thought: «i want to create together with Dasha» - text me. we'll get on a call and feel out a shared path, if we match in direction and values
i work with yoga teachers, trainers and specialists in helping professions who want to turn knowledge and craft into a living, sustainable product with its own meaning. my field is a safe and comfortable place to grow. i know how to listen, to see the essence and to gather scattered pieces into a whole with support in what you're truly interested in and want to do
«working with Dasha helped me bring order to the current offerings of my yoga business and outline the next steps. unexpectedly for myself i saw how much has already been done, and i got valuable feedback on the areas with potential for growth. thanks to a rare combination of a deep understanding of yoga, business and professional experience in marketing, Dasha creates support that gives confidence and helps build a sustainable business that is truly meaningful on a personal level»
«a really great session structured, deep, with care. in a short time we sorted everything out: from the essence of the idea to the first steps of promotion. and it all felt very human: warm, supportive, without pressure. a lot of attention to what i actually want (that alone broke my patterns). i feel grounded and clear, something i'd been missing for a long time. thank you so much!»
«the session with Dasha really helped me see what new working format of online practices i could create, how to structure and package it so that it becomes a real yoga club at home and people want to come back and renew their membership»
people come to me to:
text me and we'll find the option that fits your request and budget
new projects, collaborations, partnerships, investments
if you have an idea, a task or a feeling of «we need someone who will put this together as a whole» text me
text me on telegramSektaschool
