soft power business
resilience and wellbeing tools for teams and businesses choosing to grow with awareness
wellbeing as part of culture, not a perk
global practice and emerging trends make one thing increasingly clear: sustainable business cannot be built without care for the people who create it.
employees’ capacity, presence, and awareness are not a privilege — they are the foundation of productivity, creativity, and long-term growth
global practice and emerging trends make one thing increasingly clear: sustainable business cannot be built without care for the people who create it.
employees’ capacity, presence, and awareness are not a privilege — they are the foundation of productivity, creativity, and long-term growth
soft power business is
a space where wellbeing becomes part of company culture.
i create tailored support formats that work deeply and precisely — with respect for people, business goals, and team values
my approach brings together business thinking and embodied wellbeing practices. i’ve worked within international corporations and startups, led teams, and launched large-scale projects — and i know how essential it is to stay supported in order not to burn out
i create tailored support formats that work deeply and precisely — with respect for people, business goals, and team values
my approach brings together business thinking and embodied wellbeing practices. i’ve worked within international corporations and startups, led teams, and launched large-scale projects — and i know how essential it is to stay supported in order not to burn out
why me
i have over 15 years of experience in the wellbeing and sports field — from startups to international corporations.
i was the managing director of the moscow branch of the largest fitness startup in russia and the cis, sektaschool, where i built a team of 50+ people and opened more than 10 studios in moscow.
later, i became part of nike’s brand team, where i led international projects, launched products, developed partnerships, and managed large production teams.
today, i’m growing my own brand and creating products that help people reconnect with themselves — and help teams become more resilient, connected, and effective.
i speak the language of business, work with metrics, and know firsthand what high workload, tight deadlines, and launching companies from scratch really look like.
at the same time, i know how to listen deeply, see what truly matters, identify real needs, and build living, effective systems — with care for people and alignment with business goals.
i was the managing director of the moscow branch of the largest fitness startup in russia and the cis, sektaschool, where i built a team of 50+ people and opened more than 10 studios in moscow.
later, i became part of nike’s brand team, where i led international projects, launched products, developed partnerships, and managed large production teams.
today, i’m growing my own brand and creating products that help people reconnect with themselves — and help teams become more resilient, connected, and effective.
i speak the language of business, work with metrics, and know firsthand what high workload, tight deadlines, and launching companies from scratch really look like.
at the same time, i know how to listen deeply, see what truly matters, identify real needs, and build living, effective systems — with care for people and alignment with business goals.
what we can create together
-
sessions with embodied practices, breathing practices, and meditation - pre-recorded modules and formats for your internal company platform
- challenges, games, and short courses to support everyday self-care
- corporate retreats and offline days for reset and strengthening team dynamics
- practice-based talks and workshops focused on recovery, stress, energy, mindfulness, and the connection between mind and body
- any other format shaped around your specific needs
if you want your team to feel better, work with more clarity, and relate to one another with greater ease — i can help you shape that
