01
Brand experiences
Launches, campaigns and live moments that turn positioning into something people can physically feel — and want to talk about
Independent experience agency · Lisbon / Worldwide
We create experiencespeople carry with them
Events, spaces and cultural moments that shape how people feel about a brand, a company — and each other
01 / Point of view
Not an event
A shift in state
We begin with the change you want to create in people. Then we make every element — space, story, light, sound, body, art, nature and technology — work towards it
02 / Come to us for
02
Spaces & cultural moments
Temporary and lasting spaces with a complete human journey: concept, dramaturgy, light, sound, art, movement and ritual
03
Team & founder gatherings
Offsites, retreats and milestone occasions designed around a real human objective — from reconnection to creative renewal
03 / Our dream briefs
The kind of questions
we dream about
Not a service menu, but a glimpse into the scale, imagination and human ambition that make us want to begin
Design a city of the future
Imagine its human experience from the ground up — how people arrive, gather, restore, learn, celebrate and belong
Produce a conference unlike any other
Turn a complex idea into one coherent journey across programming, space, speakers, art, transitions and audience energy
Create a founder series for an AI company
Build a sequence of live experiences where young entrepreneurs meet, make and grow — as an image and community campaign people genuinely value
03 / Selected experience
Scale, leadership
and an authored eye
Brand space · Community · Culture
Nike / Nike Box MSK
Leading a landmark brand space and international projects across campaigns, partnerships and live experiences — with large budgets and multidisciplinary production teams
Selected details remain confidential
Business building · Experience at scale
Sektaschool Moscow
Built the Moscow operation from zero as CEO: 12 spaces, a team of 50+ and a city-wide community shaped around movement, belonging and shared momentum
From one idea to a living system
Soft Power Original · Immersive performance
Immersive Yoga Celebration
A one-night experience for 100 people in a historic theatre — where movement, live music, architecture and collective presence became one emotional arc
Lisbon · 100 guests
Brand commission · Digital performance
The Nutcracker / BCS
An immersive online ballet created for BCS Bank with artists of the Mariinsky Theatre — translating a familiar cultural story into a complete digital experience
Film · Performance · Brand experience04 / Founder
Dasha ProstovaExperience Architect
Experience Architect
Founder of Soft Power
“Beauty is never decoration. It is a way to move people — towards aliveness, connection and a future they can believe in”
Dasha has spent 15+ years building experiences across wellbeing, sport, startups and global brands. She led Sektaschool Moscow as CEO, worked in Nike's brand team, and built Soft Power into an international community of more than 2,000 people
Her work joins business thinking and embodied intelligence. She leads the concept, creative direction and project team — assembling the right minds for each commission
15+years shaping human experience
50+people led in one team
12spaces launched in Moscow
2K+people in our global community
05 / Our filter
For those moving
humanity forward
We are drawn to founders and organisations working across technology, science, health, longevity, space, culture and wellbeing — with a genuine intention to make life better
No empty spectacle · No harm disguised as culture · No beauty without meaning